Tuesday, August 23, 2011

The "upcoming relaunch"

DC Comics is already setting sales records for its upcoming relaunch of 52 superhero titles, a sign that the Superman and Batman publisher's new strategy is garnering fan attention, at least for the moment.

The Warner Bros. unit revealed in a story in Tuesday's Los Angeles Times that pre-orders for Justice League No. 1, which goes on sale Aug. 31, are already higher than 200,000. That makes it the bestselling comic book of 2011. In addition six other No. 1 titles -- Batman, Action Comics, Green Lantern, Detective Comics, Superman and Flash -- have pre-orders higher than 100,000, making them among this year's bestselling comics too.

DC is relaunching its entire superhero line with No. 1 issues over the next month in a bid to simplify and modernize stories and characters to draw new, younger readers. In addition, for the first time it is making all of its comics available on digital devices like iPads the same day they go on sale in stores. It's a two-pronged strategy to revive sales in the slumping comic book market at the same time that comic book characters are being used more than ever by entertainment giants like Warner.

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