The key to affecting the development of tomorrow's mobility lies in our readiness to challenge what is established and in the ability to present new options. In order to meet these objectives, BMW Group Design taps into the potential of the GINA principle (Geometry and Functions In "N" Adaptions) which promotes innovative thinking by allowing maximum freedom of crea-tivity. GINA produces dramatically different solutions that affect the design and functionality of future cars. The GINA Light Visionary Model is an optical expression of selective, future-oriented concepts which provide an example of the manner and extent of this transformation.
Sunday, January 03, 2010
Innovative approach and optical expression of creative freedom
The key to affecting the development of tomorrow's mobility lies in our readiness to challenge what is established and in the ability to present new options. In order to meet these objectives, BMW Group Design taps into the potential of the GINA principle (Geometry and Functions In "N" Adaptions) which promotes innovative thinking by allowing maximum freedom of crea-tivity. GINA produces dramatically different solutions that affect the design and functionality of future cars. The GINA Light Visionary Model is an optical expression of selective, future-oriented concepts which provide an example of the manner and extent of this transformation.
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