Saturday, October 29, 2011

Looking for a new generation of readers

Cash registers should be whirring happily this holiday season with sales of Apple's iPad, Amazon's Kindle Fire and other computer tablets. If the wave of buyers behave anything like those who went before, they'll be spending a lot of time on their new gadgets following the news.

But how best to capture, and profit from, the latest digital phenomenon? Most news companies have placed their bets on building customized tablet applications. Remold your content, produce catchy tablet-specific features and a new generation of readers and advertisers will follow. Or so the theory goes.

Above: The Philadelphia Media Network's Arnova 10 G2 tablet computer. (Akira Suwa, MCT / September 12, 2011)

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