Sunday, May 29, 2011

"sacrosanct ???"

LOS ANGELES—Not much is sacred in Hollywood. Classics are remade; final cuts are subjected to focus groups and re-edited.

But the Hollywood sign? That is sacrosanct.

Plans to erect a “Wellywood” sign mimicking the Hollywood sign in Wellington, New Zealand — part of an effort to promote that city’s growing film industry — have riled Hollywood insiders.

The Hollywood Chamber of Commerce, which holds the trademark to the sign, insists that Wellington Airport needs permission to use the image and is threatening legal action.

“Over the years, we’ve been contacted by a lot of people who want to mimic the sign,” Leron Gubler, president of the chamber, said. “We usually tell them, ‘Do something of your own.’ ”

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