"the tree that escaped the crowded forest"

The Price Tower was commissioned by Harold C. Price, for use as a corporate headquarters for his Bartlesville company. His wife, Mary Lou Patteson Price, and his two sons, Harold, Jr., and Joe, rounded out the building committee. The Prices were directed to Frank Lloyd Wright by architect Bruce Goff, who was then Dean of Architecture at the University of Oklahoma, where the Price sons had studied. That relationship bonded into a life-long patronage of both architects by the Price Family.

Wright nicknamed the Price Tower, which was built on the Oklahoma prairie, "the tree that escaped the crowded forest," referring not only to the building's construction, but also to the origins of its design. The Price Tower is supported by a central "trunk" of four elevator shafts which are anchored in place by a deep central foundation, as a tree is by its taproot. The nineteen floors of the building are cantilevered from this central core, like the branches of a tree. The outer walls hang from the floors and are clad in patinated copper "leaves." Wright had championed these design ideas, which other architects had put to use before the construction of the Price Tower as early as the 1920s in his design for an apartment complex of four cantilevered towers for St. Marks-in-the-Bowerie in downtown New York City. Following the effects of the Great Depression, the project was shelved and adapted by Wright for the Price Company in 1952. Wright, therefore, plucked his "tree" out of the "crowded forest" of Manhattan skyscrapers and placed it on the Oklahoma prairie where it continues to stand uncrowded by neighboring tall buildings.