Le Bourget, France (CNN) -- Once upon a time, the airship was hailed as the future of flight: as glamorous, luxurious and fashionable as the Art Deco era which marked its heyday. But a series of disasters, not least the crash of the Hindenburg in New Jersey, in 1937, with the loss of 36 lives, put paid to the dreams of intercontinental Zeppelin travel. Blimps are still a familiar sight in advertising, but those who design and build these aircraft believe there's much more to them -- and to their future -- than simply signposting the local car dealership or giving TV audiences a better view of the football field during the big match. Now, 90 years after the launch of America's first airship, the USS Shenandoah, dirigibles and aerostats are undergoing something of a renaissance. Among those hoping to lead the charge is California-based Aeros, which is developing what it hopes will be a revolutionary new cargo airship, the Aeroscraft, combining elements of regular 'lighter-than-air' (LTA) craft and traditional fixed-wing planes. Best of Le Bourget Best of Le Bourget See an airport checkpoint of the future Engine tech on display at Paris Air Show Boeing launches new Dreamliner In addition, it has a magic ingredient: the vertical take-off and landing capabilities of a helicopter, meaning it has no need for a runway or airfield. Read more: Test your aviation knowledge The idea was developed by Kazakhstan-born engineer Igor Pasternak, who moved to the U.S. in 1994 and set up in business building advertising blimps. He's spent the past two decades working to solve the problems posed by traditional airships. "I understand airships well," he told CNN. "I've built a lot of them." His Aeroscraft is a rigid-hulled dirigible measuring a whopping 169 meters in length, with a payload of 66 tonnes (and plans for a 250 tonne version), a cruising speed of up to 120 knots, and a range of 3,100 nautical miles. "It's a little bit like my dream vehicle," he said. "In natural disasters and other situations where infrastructure is non-existent, the Aeroscraft could be used to bring in emergency supplies: food, water, blankets -- 66 tonnes of relief at a time," explained the company's communications director John Kiehle. And while its primary purpose is likely to be logistical, moving cargo, military troops and humanitarian relief supplies into remote and inhospitable terrain, the company admits that down the line there may be other uses for the technology, from "floating hotels" to "sky yachts for millionaires." http://edition.cnn.com/2013/06/21/business/new-age-of-the-airship