Tuesday, September 10, 2013
GO SEE CAL !!! GO SEE CAL !!!
Cal Worthington's commercials were seen on every television channel in Los Angeles throughout the 1960s and early 1970s, mostly through saturation advertising during the overnight hours. The commercials would be accompanied by a jingle set to the tune of "If You're Happy and You Know It" with the lyrics re-written to the refrain of "If you want a car or truck, go see Cal, if you want to save a buck, go see Cal" or "Give a new car to your wife, she will love you all your life", with "Go see Cal" repeated numerous times. The final lines of the fifth verse stated: "I'll stand on my head/ Until my ears turn red/ Go see Cal, Go see Cal, Go see Cal, Go see Cal". When the idea of a jingle was first pitched to him, it was conceptualized as slow with a big roll up of drums; Worthington disagreed and felt the song should be fast and wrote the lyrics and recorded the song himself. The jingle was successful. In the years following, Worthington discovered that there were children who thought that his name was "Go see Cal." Among the many creatures that were featured as "Spot" were a killer whale from SeaWorld, a lion, an elephant, a goose, a tiger, a bull, various snakes, a rhinoceros, a skunk, a bear, a roller-skating chimpanzee, a carabao (water buffalo), and a hippopotamus. In addition to the many animals that were featured, one of Cal Worthington's "Spots" was Deacon Jones, at the time one of the "Fearsome Foursome" of the NFL's Los Angeles Rams, who sang the "Go See Cal" jingle. Worthington made deals with two local circuses to obtain animals for the commercial shoots. He also made use of individual owners who commonly leased their animals to film and television shoots in nearby Hollywood. In some commercials, Worthington would claim he would do a stunt for a sale, such as eating a bug or "stand upon my head 'til my ears are turning red." According to a spokesman for the Television Bureau of Advertising, Worthington "is probably the best known car dealer pitchman in television history."