Sunday, January 13, 2013

"new 120,000-square-foot contemporary art showcase in downtown LA"

Rendering of The Broad, the planned new LA museum for Eli Broad's art collection

Dubbed "The Broad" (as distinguished from the Broad Contemporary Art Museum at the Los Angeles County Museum of Art), Eli Broad's new 120,000-square-foot contemporary art showcase in downtown LA, designed by Diller Scofidio + Renfro for the mega-collector's 2,000-object art collection, will consist of "almost an acre of column-free gallery space, a lecture hall for up to 200 people, a ground floor multimedia gallery,...state-of-the-art archive, study and art storage space," according to the Broad Art Foundation's announcement.

The off-kilter rendering, above, that accompanied the announcement on the foundation's website appears to differ substantially from the image that illustrates Mike Boehm's advance report of the plans for the LA Times. In the newspaper's photo, the structure appears to be a series of  horizontal layers.

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