"Crayola’s creative play in the digital landscape"

Griffin Technology, one of the world’s foremost creators of innovations for everyday life, and Crayola, whose products have inspired creative expression in children for more than 100 years, are excited to announce new ways for young artists to create digital masterpieces using cutting-edge mobile technology. 

“We take pride in developing new and exciting technology for young artists,” said Mark Rowan, President of Griffin Technology. “Crayola Light Marker allows children to create digital works of art in a totally new and colorful way that has never been done before.” 

“The new Crayola Light Marker is a wonderful example of Crayola’s creative play in the digital landscape,” said Warren Schorr, Head of Crayola Licensing. “We are very proud of our ongoing partnership with Griffin Technology which ensures growth and innovation in this ever evolving area.”

http://canadianonlinegamers.com/2013/01/draw-play-and-discover-with-griffin-and-crayolas-new-kid-friendly-accessories-and-apps-at-ces/