Considered "an art deco masterpiece on a neighborhood scale," the Warner Grand was part of the era of the Picture Palace, the magical decades of the 1920s and 1930s. As the popularity of the motion picture grew, the glamorous picture palace was conceived as a place of escape, a place where dreams came true. The Warner Brothers believed in this dream and built three lavish art deco picture palaces in Beverly Hills, Huntington Park and San Pedro. The Warner Grand Theatre in San Pedro, the first sound-equipped theatre in the South Bay, opened to the public on January 20, 1931, with a star-studded gala premier. Jack Warner christened it "The Castle of Your Dreams," created by its chief architect B. Marcus Priteca and designer A.T. Heinsbergen. Pritica later designed Hollywood's famous Pantages Theater and many others.