Friday, March 23, 2012

Getting Attention

Getting positive, easy-to-monetize online attention comes down to two things: anticipating the critical problems facing your target market, then providing effective solutions.

The key to successful sales — and let’s not kid ourselves here, we are selling — is threefold. Identify a problem, convince your audience that you’ve diagnosed their problem, and then offer the solution. This problem can be as real as lower back pain or as imagined as a temporary state of mind such as boredom.

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