Wednesday, July 06, 2011
Captain America will get to keep top billing in most of the world when his superhero adventure hits the big screen this month.
Paramount Pictures and Marvel Studios gave distributors around the world the option of shortening the title of "Captain America: The First Avenger" to simply "The First Avenger" out of concern about anti-American sentiment.
But the only countries that took them up on it were Russia, Ukraine and South Korea.
In other territories, the movie will go out with the full title, a sign that the brand value of the Marvel Comics hero trumps any potential anti-U.S. feelings in some parts of the world.