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"Goodman had a style that can be identified before his name is announced," Ben Pollack, with whom Goodman first recorded in 1926, says in Nat Shapiro and Nat Hentoff's 1955 classic book "Hear Me Talkin' to Ya." Whether he was the greatest of his era is subjective, but he helped bring jazz out of smoky dives and into "respectable" (white) young America, to high school and college audiences and the American mainstream. Goodman, who died of a heart attack in 1986 at age 77, relished the title "King of Swing" given him by the new white audiences who were largely unaware that black musicians, such as Louis Armstrong, were playing swing as far back as 1925.
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