Sunday, April 01, 2007

Putting a Premium on Inefficiency

WEST LAFAYETTE, Ind. - The Purdue University Society of Professional Engineers put the squeeze on the competition Saturday (Feb. 24) and took top honors during the 24th annual Rube Goldberg Regional Machine Contest by finding a new - and more inefficient - way to make orange juice.

It is the third year in a row that the professional engineers' team has won Purdue's regional competition and the second consecutive year the team claimed the People's Choice Award, voted on by the more than 1,500 people who attended the event. The team's machine used 134 steps to squeeze the juice from an orange and then pour the juice into a glass.

The annual competition, which took place on the Purdue campus, rewards machines that most effectively combine creativity with inefficiency and complexity. Shown below is one of the entries.

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