Sixty years ago, Hollywood was in deep trouble.
Movie attendance was in decline because people preferred to watch
"I Love Lucy"
on television in the comfort of their own homes. To lure them back into
theaters, a new widescreen format called Cinerama was introduced,
debuting Sept. 30, 1952, when "This Is Cinerama" premiered in New York
City.
And it worked.
Hosted by travel writer and journalist
Lowell Thomas,
who was also one of the producers, "This Is Cinerama" featured
simultaneously projecting images from three synchronized projectors —
the movie was shot with three interlocked cameras in a process known as
three strip — onto a deeply curved screen. The system, which re-created
the full range of human vision, was invented by Fred Waller.
Though the film seems dated today — the three separate panels are
clearly visible — one can understand the impact this film made around
the world as viewers were plunged into the seat of a roller coaster or
traveling across country on the nose of a B-28 bomber.
"This Is Cinerama" also took viewers to faraway places such as the La Scala opera house in
Milan,
Italy, to witness a lengthy sequence from "Aida," a bullfight in Madrid
and water-skiing demonstration at Cypress Gardens in Florida.
Despite the fact it was only in a limited number of theaters, the
film was No 1 at the box office. Studios stood up and took notice. Less
than a year later,
20th Century Fox
presented its first widescreen CinemaScope epic "The Robe," and other
big-screen formats followed suit including VistaVision, Todd-AO and
Super Panavision 70. Cinerama's legacy can be found today in the popular
big-screen format Imax.
The ArcLight celebrates the format's 60th anniversary Friday through
Oct. 4 at — where else? — the Cinerama Dome with presentations of 12
Cinerama titles. Highlights include popular films from 1962 "The
Wonderful World of the Brothers Grimm" and "How the West Was Won," and
"It's Mad Mad Mad Mad Mad World," from 1963 and 1968's
"2001: A Space Odyssey," which was shot in Super Panavision 70.
The festival also features the premiere of "In the Picture," the first three-strip
Cinerama
movie that has been made in 50 years. The short tribute to Cinerama was
directed by film editor David Strohmaier, who has been digitally
restoring and remastering several of the Cinerama features and
previously directed the 2002 documentary "Cinerama Adventure."
Strohmaier, who grew up watching Cinerama movies, recalled that the
success of these films was "so "immediate you couldn't get tickets.
Cinerama was breaking records right and left."
By the 1960s, he said, "there were 274 theaters around the world who
showed these movies. Downtown Tehran had a Cinerama theater. It became
an event. Cinerama was more a phenomenon than a fad. It lasted a good
12-13 years." (Eventually, the high cost of producing three-strip films
become too steep and the studios stopped producing them.)
On Tuesday, Flicker Alley is releasing the
Blu-ray
and DVD of "This Is Cinerama" and the 1958 "Windjammer: The Voyage of
the Christian Radich" in a format called Smilebox, which replicates the
curved screen of the theatrical Cinerama experience.
"I think 'This Is Cinerama' is as significant a picture as 'The Jazz
Singer,'" said John Sittig, the ArcLight Cinemas director of projection
and sound.
" 'The Jazz Singer' was not the first talking picture and it wasn't
even 100% talking, but it was it the one that everyone points to, and it
is the same with 'This Is Cinerama.' There were several widescreen
movies in the 1930s and Disney did stereophonic sound with
'Fantasia'…"
"This is one that really struck culturally with the public," said
Flicker Alley's Jeff Masino. "I find the films such a fascinating record
of the world 60 years ago."
For more information on the Cinerama events at the Cinerama Dome, go
to https://www.arclightcinemas.com/news/promotion-cinema. For Flicker
Alley information, go to http://www.flickeralley.com.
susan.king@latimes.com