"700,000 embedded white light-emitting diodes"

With a 10-floor palace of glass at the ritziest of all Tokyo addresses, Chanel launched its biggest boutique in the world, featuring a concert hall, a restaurant by celebrated French chef Alain Ducasse, and 1,300 square meters of shopping space displaying unique designer products sold nowhere else. Designed by American architect Peter Marino, the 56-meter high building is set to dominate the elite Chuo-dori avenue. It has a massive curtain wall of glass that encapsulates a nest-shaped block of aluminum in Chanel handbags’ signature tweed pattern.The glass facade will light up Ginza each dusk to dawn with 700,000 embedded white light-emitting diodes.The Chanel Tower in the Ginza district of Tokyo is a true architectural integration of LED technology into a curtain wall. From inside and outside the LED technology appears transparent, allowing the office worker a clear an unobstructed view of the world during the day. The street view presents the worlds largest black and white video wall at night.