From "rags to riches"

Walter P. Chrysler was a poor boy growing up in Kansas; but on this day in 1928 he worked out a deal that made automotive history and took him from rags to riches. He merged his Chrysler Corporation with Dodge Brothers, Inc.

The Dodge Motor Car Company had been purchased several years earlier from the widows of John and Horace Dodge, the two founders, by Clarence Dillon’s banking firm for $148 million.

The merger of Chrysler and Dodge, the largest automobile industry merger in history at the time, placed the newly consolidated firm third in production and sales, just behind General Motors and Ford Motor Company. Shown above is a 1928 Chrysler Roadster.