"glamour and history too"

Hollywood's Roosevelt Hotel has long been synonymous with glamour. The first Oscars were held there at 7000 Hollywood Blvd. in 1929. Marilyn Monroe and Montgomery Clift were residents at the historic hotel in the 1950s. Aspiring rock stars began hanging poolside during the 1990s, and in the last few years bona fide celebrities have again been flocking to the place — especially since New York-based Thompson Hotels began managing the iconic 300-room property in 2005 — transforming it into a nightlife anchor for the area.

Recently, however, the Roosevelt's poolside Tropicana Bar and still-sizzling lounge, Teddy's, have been challenged by new rivals in the vicinity such as the tempting bars and restaurants of the W Hollywood and the Redbury Hotel.

In response, Roosevelt hotelier-in-chief Jason Pomeranc is doubling down on late-night thrills. The hotel owned by David Chang and Goodwin Gaw is being remade once again with two new bars: a new outpost from formerly Las Vegas-based impresario Jeffrey Beacher, and a new gaming-inspired lounge called the Spare Room.